The development of the TECHNOLOGY OF COMMUNICATION AND COMPUTER INDUSTRY TREND

In 1980 there were still many among us in Indonesia, which has not be a computer, so that at the time we have been very proud if using electronic typewriter. 1987, we began to recognize the computer pro-processor 286, which for menghidupkannya still using DOS diskette. In addition, the operating system at the time msih not open system, so the PC system can not communicate with other systems, namely Mac.Untuk send files to a different city, we still need a postal or courier services. 1990, the Indonesians with bangganya menenteng electronic organizer bermemori 2 MB to be able to be called technology.
Currently, computer technology has developed so rapidly. In the computer market has been up to the computer technology berprosesor Pentium IV with 2 gz up to speed and 1.5 GB memory. People can also easily communicate and exchange information in spite of any computer operating system is different, because now the operating system is open system. To send files, as easy as clicking a program. Function of the post office to send a letter starting reduced role. Now where is replaced by electronic organizer PDA (Personnel Digital Assistenat), or Pocket PC with 64 MB of memory to the operating system and PalmOS or Windows Pockect PC 2002, which was launched October 2001 ago. With the mobility of the presence of PDA is now no longer a hindrance to communicate and access information on the internet, would also perform activities such as typing or creating the spread sheet calculation.
The same happens with the technology of communication (telephone). Year 1977, the mobile phone is still jinjing bag. Now the size and capabilities of the mobile phone has jumped far. The size of the mobile phone is now very small and equipped with new technology such as Blue Tooth and GPRS. Phone calls like this combined with a PDA, is able to bring their owners to the virtual world easily, without having to plug-plug cable. Plans also call more and more, in 1975 we only know for Telkom phone home and AMPS technology for mobile phone. Now we have more options such as Telkom, Ratelindo, C4, AMPS, GMS 900, CDMA, GMS 1800, and PSN (satellite phone). For international connections also available alternatives that are far cheaper on the internet through VOIP.
Above trend would not be berimbas on the development of the retail industry in the country. Retailers need to look in this trend, so that at a later time can maximize the opportunity to take advantage of most of the trend going. Let's see what the trend will accompany the development of this technology.

e-Retailing

"The internet is like a weapon sitting on the table, ready to be picked by either you or your competitors" the advice given by Michael Dell, founder of Dell Computer .. Currently the number of internet users in Indonesia, a new, approximately 1% of the population, or approximately two million people. Despite any way in the future this number will continue to increase. So it does not say if any trend in the blue chip of the future is non-store Retailing over the Internet, known as e-Retailing, e-tailing or e-Commerce B2C.

See the experience in the United States, a survey of Boston Consulting Group (BCG), shows that in 2000, e-Retailing grow with the rate 120% and reached sales of 33 billion USD. In the year 2001 is estimated to grow 85% with sales reaching 61 billion USD (Retailernews.com, Feb 2001).

What is the appropriate product sold through the internet? Products penjualanya supported by impulse buying no brand or product characteristics are determined by the evaluation organoleptik (faculty evaluation of shape, texture, color, taste, and smell), will not be successful if sold via e-Retailing. Product that is suitable for marketed products over the Internet is rational. This means that the product should be sold a product that is easily described, has a high brand loyalty or brand has been so recognized by the target buyers, such as books, computer, camera, appliances, office equipment, beauty products, clothing and health products. BCG's research shows that categories such as computers, books, cars, beauty products and health category is the most rapid growth in internet sales. For food products and toiletries, only brands that are most commonly consumed that may be successfully sold on e-tailing. While for fresh products such as meat, fish and fruit is still difficult to be marketed through e-tailing as a consumer purchase behavior is very typical for these products. To buy the product the buyer needs a fresh look, touch and smell around first before you make a purchase.
Supported by the development of PDA technology, barcoding and mobile phone calls, e-tailing of the future will be very much different from the practice of going this sat. On the future of shopping will be a short, simple, and practical. We can order the product through a PDA / mobile phone equipped with a barcode scanner, pay with an ATM or credit card on-line. I-Home technology which was developed by Cisco Systems, and even able to make our refrigerator order goods directly to the supermarket, if the stock of goods in stock below the minimum we set. Then we can take orders or direct transfer via delivery service.

Barcoding Shopping
In addition to shopping on the internet, of course in the future we can still shop directly to supermarkets. However, the supermarket of the future will be far different from the supermarkets that have at this time. If we now choose the goods and ask cashier scan its barcode, and in the future we scan your own items that we want with the handheld terminal or a PDA that stores we have. Then put in the special Trolley equipped with barcode reading technology, such as blue tooth. If the goods have not been in-scan, the alarm will ring at the Trolley, a reminder to menscannya first. Total price of goods that have been scanned can be paid via ATM or credit card on line through a PDA or hand phone. Then we go directly to the exit and take the receipt incase shopping.
Stores may no longer require cashier or cash register. The cashier should start thinking to find new jobs! With technology like this store will operate more effisien, and able to better control the shrinkage. Now, as this technology is being developed by Wal-Mart along with Symbol Technologies.
Possible with the technology over the wireless LAN technology and barcoding technology developed by Barpoint.com cooperation with the Palm Pilot, Technology and the CueCat's CueCat.com deBarcode.com. At this time as this technology is being developed by the Radio Shack in the U.S. and the CueCat. For example, if we went to Radio Shack outlets, we will be given a free CueCat unit for connection to a PC unit in the house. With this tool we can scan the barcode from the product listed in the catalog or magazine ad Radio Shack, for the next Internet browser will load profile data products via a PC. If interested, we can directly memesannya on line. And goods will be immediately sent to our house.
In the future the seller (store clerk) can be replaced by the animated figure, with a sprightly and no tired all the questions potential buyers through a computer station that is installed in the shop area. So do not surprised if in the future we are served by Lara Crox, when shopping in supermarkets.

e-Price Comparation

The development of e-technology and e-Retailing barcoding, will encourage the development of cyber price survey. Through services such as this, if you want to know or compare prices in the market, consumers can easily access a particular site and obtain information. The information provided can be Barang Name, Barcode Number, Manufacturer Name, Barang Specifications, Prices and retailers in the A, B or retailers at other retailers that are required.

With technology like this will be more market mechanisms effisien. Consumers will be more easy to determine, where retailers are cheaper and are more expensive. If you do not have a significant added value, do not hope that retailers can attract the hearts of potential customers. The future is clear that retailers need the extra hard mengeffisiensikan operating system and system of supply chainsnya if you want to succeed. Eliminate in-effisiensi in the supply chain, reduce the number of suppliers for one of the same product 25% each year, provide to the Empowerment three best non-family members to manage the business, Keep the cousin of our efforts, rekruit people who have the integration, and give them a salary and benefit satisfaction. Without it ... goodbye! And safely join in the world under dog!

Quick and efficient Customer Response (QECR)

Trend is going to happen next with diserapnya IT development to India is in the process of implementation of QECR logistics and distribution of goods by retailers. QECR main principle is the use of technology to improve effisiensi and speed of response from retailers to the market demand, thus the development of computer technology and communication would be great to QECR. When this system Manufacture, distributors and retailers is a system of three separate and closed. In the future this system to be three to one, because demand is higher effisiensi.

While this practice QECR growing rapidly in Europe, especially in the UK. Tesco QECR through the implementation of, for example, is able to reduce stock levels in their chain of 46 days in 1978 to only around 17 days in 1997. If interested to apply QECR, the implementation of the two base QECR following must be met first, namely:
Trust between the component supply chain demand (demand chains).
Win-win relationship between retailers with suppliers.
Without dipenuhinya both the above please do not QECR implementation will be successful. Then to ensure the success of the implementation of QRCR the focus should be directed to the management of the following:
Application of micro merchandising.
Implementation of interface in multi-supplier relations retailers.
There are monitoring systems PLC (Product Life cycles).
The implementation of category management.
Product replenishment of effisien.
Maximize the application of the technology.

Implemantasi QECR by retail will become a competitive advantage in the future, sepandan with the large investment that must be ditanamkan by the company. Wal-Mart for example, embed investment worth 2.4 million USD in 1983 only to buy the technology via satellite communications to improve effisiensi distribution and logistiknya. At the beginning, Sam Walton, the founder, was reluctant to remove the funds only for the computerization. But he finally succumb to the pressure of the top managernya like David Glass, Jack Shewmaker and Ron Mayer. Investasai first two years this show has not been results. But eventually the investment is recognized as one of the factors determines the success of Wal-Mart at this time. So Wal-Mart is able to merge their system with the system suppliernya. Thus they are able to buy the cheaper price, plus the cost of logistics & distribution of a more effisien No wonder if they can prove that if shopping at the Wal-Mart ... Every Day Low Price! Now Wal-Mart is the biggest retailers in the omzet in the world. All of achievement that is not free, the total investment Wal-Mart at the time to buy computer technology and satellite communications to reach nearly 700 million USD.

This is a brisk awareness of Manufacture (suppliers) to participate in improving the technology and computerization komunikasinya. With the efforts so that two parties,. retailers, suppliers; To share technology to improve their investment costs expected to be cheaper. Example collaboration retailers Manufacture-in program supply chain integration, for example, between Wal-Mart and P & G. Manufacture for example, Nestle, the system supply chains based internet. Nestle infuse USD 1.8 billion to develop the system. Previous Nestle have 5 e-mail system and 20 versions of accounting software, with this new system, Nestle began to move toward the use of one software package. Nestle database using a single product code, so that buyers Nestle products in one country can buy the same product Nestle's division in other countries. Nestle disentarlisasikan entire database in 6 data centers, and can be accessed via the Internet. Nestle also can know how many purchases made by one account, the process of negotiation conducted tersentalisasi, thereby providing a greater volume per one purchase order, so more effisien. Purchase a cross-country to be more easily coordinated.

Non-store Retailing QECR and through the internet is a trend in the blue chip of the future in Indonesia. The progress of computer and communication technology will accelerate the growth of e-Retailing and the implementation of practices QECR. Many opportunities for savings that can be taken. The implication, if you want to join in the system, so retailers need to evaluate whether the systems and infrastructure to support the dimiliknya that, if not, it's time now to prepare for this, or too late at all.